When a buyer sees a price on a used car listing, two questions matter right away: is the seller a registered dealer, and what does that price actually include? In Ontario, rules from the Ontario Motor Vehicle Industry Council govern both. S.A.S.S. Auto Group in Guelph addresses the first by displaying its OMVIC registration number across its website, and the second by stating on every vehicle card that advertised prices exclude HST and licensing.
S.A.S.S. Auto Group operates inside the Guelph Auto Mall, and both of these disclosures are visible to a shopper before any phone call or visit.
Key Takeaways
- S.A.S.S. Auto Group’s website carries the line “Registered Motor Vehicle Dealer · OMVIC Registration #4108502” across the site.
- OMVIC’s public registrant search confirms the registration under the legal entity name Shamji Automotive Sales and Services Limited, with a status of Approved.
- Every vehicle card and the site footer state that prices exclude HST and licensing, which is the form OMVIC’s all-in price rules call for.
- The practical next step: buyers can check any Ontario dealer’s registration in OMVIC’s search and ask what is included in a listed price before visiting.
The Registration Number on the Page
Ontario dealers must identify themselves as registered in their advertising, and S.A.S.S. Auto Group does so on its website. The footer reads “Registered Motor Vehicle Dealer · OMVIC Registration #4108502” Searching that number in OMVIC’s registrant search returns exactly one registrant: Shamji Automotive Sales and Services Limited, trading as S.A.S.S. Auto Group, with a status of Approved.
A search on a number that does not exist returns no results, which shows the tool distinguishes real registrations from invalid ones. Buyers can run both checks in a few minutes, and the registrant search is free and public.
What Ontario’s All-In Price Rule Requires
OMVIC’s all-in price advertising rule says that the advertised price of a vehicle must include every fee and charge the dealer intends to collect, other than HST and licensing. Fees that must be inside the price include freight, pre-delivery inspection, administration fees, OMVIC’s transaction fee, government levies and certain pre-installed products. The advertisement must also clearly say that HST and licensing are excluded.
The rule applies to every channel through which a dealer advertises, including websites, social media, online marketplaces, print and signage. Its purpose is to let buyers compare listed prices fairly without surprises at the desk.
The Disclosure on Every Vehicle Card
S.A.S.S. Auto Group’s site states that prices exclude HST and licensing on every vehicle card and in its footer. That wording matches the exclusion the rule allows. For buyers, it means the two items not included in the listed price are named upfront, so they can add the tax and licensing to their own calculation.
Whether any other fee is added at the point of sale is a separate matter that depends on the individual transaction. A buyer should ask the dealer to confirm in writing what the final price will be and what it includes, and compare it with the advertised figure. That is good practice at any dealership.
Why Visible Disclosures Matter
Disclosures placed where a shopper is looking, on each vehicle card rather than in a distant footer alone, reduce the effort a buyer needs to make to understand a price. A dealership that places registration and pricing basis on every listing is making basic information easy to find. It does not guarantee the condition of any vehicle or the terms of any specific deal.
Other Questions Buyers Should Ask
Buyers can ask whether a vehicle is sold safety certified or as-is. OMVIC rules require an unfit vehicle advertised as such to state that it is not drivable and not certified. Buyers can also ask for a vehicle history report, ask whether the vehicle has been in an accident and ask for an independent inspection before signing. Straight answers to these questions help a buyer judge both the vehicle and the seller.
A Dealer With a Long Local History
S.A.S.S. Auto Group is family owned and operated, according to its homepage and its Google listing, and the Google description says it has served the Ontario market for over 27 years. It is located at 955 Woodlawn Road West in Guelph, inside the Guelph Auto Mall.
How to Verify a Dealer Yourself
Buyers can search OMVIC’s registrant database by dealer name or registration number to confirm that a dealer is registered and in what status. The result comes from the regulator rather than from the dealer, and it applies to every dealer in the province. Checking takes only a few minutes and is worth doing before any visit.
Visiting S.A.S.S. Auto Group in Guelph
Buyers in Guelph and the surrounding area who want to know more about the dealership before visiting can learn more about the dealership and then contact the team to ask about current inventory and what any listed price includes.
